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Private label concept aims to give products an ‘EDGE’.
October 28, 2015
By: Melissa Meisel
In celebration of the 5thyear anniversary of Dillard’s store-within-a-store concept, the retailer created the EDGE Beauty Iconic Collection as they felt it was a natural fit for their customers. Products are now available in Dillard’s EDGE Beauty locations and online at www.dillards.com. The EDGE Beauty Collection delivers well edited shades for eyes, lips and cheeks with fun and innovative packaging that reflects the beauty enthusiasm of the contemporary EDGE Beauty shopper. Dillard’s was f...
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